White Oak Lavender Farm & Purple Wolf Vineyard is a Blooming Success
In the heart of Rockingham County, a sweep of purple fields greets visitors at White Oak Lavender Farm & Purple Wolf Vineyard. This family-run farm has become one of the area’s most memorable stops, where guests can enjoy fragrant lavender, sip local wine, and learn how agriculture and tourism can grow together.
From Farmers Market to Destination
Julie Haushalter, Chief Experience Officer at White Oak Lavender Farm, remembers starting small.
“We were just growing enough lavender to make a few products, and people were so interested—seeing it, picking it, learning about it.”
That enthusiasm led the family to open their fields for seasonal U-Pick events, create more lavender products, and welcome visitors to explore the farm. When Julie’s daughter joined the business, her background in California wineries inspired the addition of a vineyard. Today, Purple Wolf Vineyard offers a full tasting room alongside the farm’s signature lavender experiences.
Pioneering Agritourism in Rockingham County
When White Oak Lavender Farm began inviting the public to visit, agritourism was still new to the county. The family worked closely with local officials to navigate everything from water systems to safe commercial entrances.
“Our county officials have been so supportive,” Julie says. “We were able to introduce our community to these kinds of things, and it opened the door for others to follow.”
Now, Rockingham County is home to a growing network of farms, wineries, breweries, and event venues. These businesses not only attract visitors but also share customers, promote each other’s events, and contribute to a stronger local economy.
A Place to Learn, Taste, and Relax
White Oak Lavender Farm offers more than just beautiful views. Visitors can pick their own lavender, watch essential oil being distilled, or join educational workshops. The vineyard pours more than 15 wines, including several lavender-infused varieties.
Julie says curiosity is a big part of the experience.
“People always ask if lavender wine will taste like soap. We love introducing them to something new and surprising.”
Working Together to Welcome Visitors
Collaboration is a core part of the farm’s approach. Local wineries, restaurants, and lodging partners regularly refer guests to one another, helping visitors make the most of their time in the Shenandoah Valley.
“If visitors leave feeling a little more open, a little calmer, and less stressed—then we’ve made a difference.”
Looking to the Future
White Oak Lavender Farm & Purple Wolf Vineyard plans to keep building experiences that connect people to the land, the community, and each other. Rockingham County is proud to support businesses like this, which preserve agricultural traditions while offering visitors something unique and unforgettable. Learn more about Rockingham County's agritourism opportunities here.
